Comcast says it represents a 10 Gigabit cable internet network they are building (it doesn’t exist) so they are basically changing the meaning of the g from generation to gig to act like 10g is 5 generations better (or twice as fast)…or that they have a 10 gigabit network. Neither is accurate. It’s still just cable internet that people have to use because they have no other option.
Fuck Comcast.
I read online they are abandoning the “confusing” 10g branding but I just saw a commercial for it. They think all of their customers are morons and count on folks having no other choices in a lot of cases.
Apologies to anyone outside the United States, this is just complaining about our poor internet options and deceptive advertising by greedy corporations.
You are conflating Internet service speed and mobile generations. I work for an ISP. I hear this all the time. Especially since there’s also “5G WiFi” which is 5 GHz band. People confuse it all, and it’s understandable but still annoying.
My company offers 1 Gbps service. No one is getting confused by that yet, but our modems have 2.5 Gbps Ethernet ports now, and I had a customer that was outraged the other day because “Your modem is only 2.5 G and all my devices use 5G! You need to send me a 5G modem!!” FFS
Sure, but they really should be describing it as 10Gb (gigabit). Even that could easily get confused with 10GB (gigabyte), which would be used for a file size.
I am so, so, SO glad I’m now in a home with access to fiber Internet. Real, 2 gigabit symmetric fiber.
The cable company keeps sending me glossy ads in the mail - several per week - trying to get me to go back to 1/4 the bandwidth at the same price. Uhhhh… no.
United States of Advertising
Fraud is legal if you’re doing it to consumers
Screen manufacturers just did a similar thing with the jump from 1080p to 4k
The 1080 part of the original number referred to the number of pixels from top to bottom, 4k refers to left to right. 4k is actually only 2160 from top to bottom though (at the same aspect ratio).
So they quadrupled the number when it should have only doubled, and it was entirely a marketing thing.
Don’t even get me started on the bullshit that is calling 1440p 2k
1440p can be seen as 720p * 2.
Why marketers are allowed to label the speed of a network is just beyond me as an engineer. Call it whatever you want. “Our Purple speed”. Don’t care. But underthat it should be labeled with a standard 1gbps/1gbps.
That would shut up xfinity’s bullshit claims pretty quick. “Our new Plaid speed fiber” 200mbps/4mbps
Seriously I called them years ago asking about fiber, they were real hyped, they bragged they could give me 800! 800 what I asked. Megabytes! Megabytes or Megabits? 800 Megabits, okay fine, symmetric right? Well, no one uses upload anyway. That was their literal response.
symmetric right?
I talked about this in another thread recently, but my favorites are the ones that are so lopsided that you literally can’t send back ACKs fast enough to keep up with your own download speeds when using TCP.
I’ve had that! Upload so bad that I couldn’t even send out a request! Even the DNS requests failed. “But you have download available”. Yes, mr customer service, but how does it know what to download?
But at least 4k is indeed 4 times bigger than 1080p, at least in terms of pixels, so it’s not all bullshit in a way
I like to call 1440 “4k” as well because it’s 4 times bigger than 720. Stupid fucking naming system
4K refers to the horizontal resolution of the video, not how much larger than FullHD it is.
Also 1440p is sometimes called QHD (Quad HD) because it’s 4x 720p aka HD
The correct naming scheme btw, if you don’t subscribe to bad marketing:
640x480 = SD (NTSC)
768x576 = SD (PAL)
1280x720 = HD
1920x1080 = FullHD/FHD
2048x1080 = DCI 2K
2560x1440 = QuadHD/QHD
3840x2160 = UHD
4096x2160 = DCI 4K
7680x4320= UHD2
Ars reported on this at the end of January.
Comcast reluctantly agrees to stop its misleading “10G Network” claims. Comcast said it will drop “Xfinity 10G Network” brand name after losing appeal.
They say that but are running the ads this very night during college basketball games…
Yeah, it’s still confusing. It could be that since the ruling was made less than a month ago, there are active ad campaigns that they’re just going to let run their course, rather than cancel them.
But also, note the following from the source article:
Comcast said it may still use 10G in ways that are less likely to confuse consumers. “Consistent with the panel’s recommendation… Comcast reserves the right to use the term ‘10G’ or ‘Xfinity 10G’ in a manner that does not misleadingly describe the Xfinity network itself,” the company said.
When contacted by Ars, a Comcast spokesperson said, “We disagree with the decision but are pleased that we have confirmed our continued use of 10G in advertising.”
So maybe Ars overstepped in their headline?
I was genuinely convinced they offered 10gig service in some markets. Doesn’t surprise me that its all marketing nonsense.
Just a tip for anyone who wants to know, if you have Comcast business internet they’ll tell you you have to use their modem but, you can swap it out with a 3rd patty modem and use the live chat service to get it activated. Then you can send back their modem for free at a ups store. Every salesperson will tell you its not possible but it absolutely is.
If the end user was getting 10 gig I wouldn’t even be all that mad about it.
Pretty sure they’re getting sued on 10g.
But 5g is bullshit too.
The telecoms agreed what threshold of improvement warranted a “new g” but they sell more funa when the number goes up.
So they started making up sub versions of 4g and then all agreed to have 5g before meeting the threshold for it.
Yep, this is exactly it. When 3g was going away and 4g was starting up, T-Mobile pulled the same thing trying to brand their UMTS stuff as 4g when it’s clearly a 3g protocol. You can always rely on the marketers to lie until the end of time.
