The idea feels like sci-fi because you’re so used to it, imagining ads gone feels like asking to outlaw gravity. But humanity had been free of current forms of advertising for 99.9% of its existence. Word-of-mouth and community networks worked just fine. First-party websites and online communities would now improve on that.
The traditional argument pro-advertising—that it provides consumers with necessary information—hasn’t been valid for decades.
I love that in Cyberpunk 2077 they’re is often a channel on called “just ads”. Of course in pure cyberpunk style those ads can be horrific.