be mindful of what info you want out of instagram before opening it. open it, get what you were looking for and get out. dont let it suck you in. turn off notifications. maybe install it in the work profile (if you use android) and leave the profile disabled when youre not using it.
i try to only open it once a week, like i do with my personal email. otherwise i get sucked into it when i procrastinate. but i admit i mostly rely on some friends finding out about local events.
its a strategy, theyre not even being deceitful here, just pricing to their interests. theres so much evil stuff they do, but this example isn’t properly evil.