What do people who own social media platforms gain from it and how? Where do they get the revenue from? I know that ads make up some part of it but is the revenue generated from ads enough?
What do people who own social media platforms gain from it and how? Where do they get the revenue from? I know that ads make up some part of it but is the revenue generated from ads enough?
The major tech companies like Google, Facebook, etc don’t sell user data. That’s a common misconception. The data is what makes the company valuable - nobody else has it. It wouldn’t make sense for them to sell it, because they’d lose their competitive advantage over other companies.
Advertisers can target ads based on the data, but the advertiser never actually sees user data.
Yea, I mostly meant selling your data to advertisers, but in the case of big companies the ad platform is ofcourse internal.
They sell your eyes and your mind.
Advertisers don’t see any of the data though. What the companies are really selling is your attention.