Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
That’s… an astonishingly low number.
The unsubscribes? Or the “I never signed up for this” count
On the unsub front, only ~30% of our mailing list engages with sends (opens the email), and I’m willing to bet up to 50% of our mailing list is “dead” emails, so really it’s 2-3x that number in practice. We have CASL to comply with so we aren’t willy nilly with adding people to our list either.
For the program we distribute we require a manual opt-in that is not mentioned on any page.
I respect you